The Cashflow syndicate

The Cash Flow Syndicate brand is bold, powerful, and eclectic. There is something both familiar and retro about it as we use an over-the-top, precocious typeface and an icon which feels Illuminati-adjacent. The branding resonates as exclusivity while also contributing an aesthetic narrative similar to the mafia brands of yore. In the icon, we have a keyhole that lends itself to the notion that this brand has the answers; the keys to success.

One of our primary supporting fonts has a nostalgic air to it with a typewriter vibe while sandwiched between two sans-serif, modern typefaces which bring it into 2020. The color palette involves some mysterious jewel tones like a yellow topaz and deep ruby which can be implemented with brilliant gold foil in print materials.