The BRANDING PROCESS

 

Brand Audit & Discovery Call

 

Before getting started, we have to get acquainted and see if we’re compatible. We’ll talk about your branding needs and how I can best help you and your business.
(PSA—This is not a date, but close.)

If we agree to work together, a small contract is signed, 50% of the invoice is paid, and then we hop on a discovery call. This is where we get into the nitty gritty of your brand. I’ll ask prying questions to try and better understand your design aesthetic and how you want your clients to perceive and react to your brand.

 

Your Homework

 

In order for your brand to work, you’ll need to do your homework too. You simply need to create a mood board (Pinterest works great) with dynamic visuals that you feel represent your brand.

Your mood board can consist of anything and everything under the sun. Don’t be afraid to have some fun with it!

 

Ideating & Creating

 

Every designer’s process is different. I usually start by sketching out some ideas, then move them to the computer where I’ll build out the strongest brand concept that resonates with you, and most importantly, your audience.

 

Brand Board Presentation

 

One version is presented in a single brand board, which is a one-page overview of your potential new brand. Now, it varies from client-to-client depending on each individual’s needs, but a brand board usually consists of a main logo, logotypes, color scheme, fonts/pattern, and a mockup or two.

Click here to see an example.

 

Acceptance or Revisions

 

After the first brand board is presented, it’s either accepted or needs revisions.

If accepted: All brand assets designed are uploaded to a Google Drive folder for you to use and create with.

If revised: I will present a max of three brand boards. The initial one, and two revised ones after that. In the unlikely case that you’re still unsatisfied with your brand, we’ll discuss options moving forward and can continue on an hourly basis.

 

End Goal

 

At the end of this process, my goal is for you to feel freaking elated and more confident in your brand than you ever have before.