Ginkgo Health

For Ginkgo Health’s brand, the desire to keep it elegant and minimal was the primary objective. Inspired by natural, earthy elements, multiple font styles and brands were researched to better grasp what kind of aesthetic would fit expertly with Ginkgo Health. To add to the playful nature of the brand, a curved “N” bar was created. Featuring an exciting color palette of deep indigo, vibrant gold and a bright silver, this unique scheme keeps the brand sophisticated, yet inviting. The repeated Ginkgo leaf pattern has universal usability, adding versatility and cohesion to the brand.