Local Box, NC

Simplicity, minimalism and modern were three main characteristics of the Local Box, NC brand. The main target audience is female, but it has to appeal to a large gamut of people, so the color scheme lends itself to a warmer, neutral scheme—all muted earth tones.

Since Local Box, NC will be used on multiple formats, there were four different logotypes created. The icon—consisting of an ‘L’ and square box shape—lends itself into the step and repeat pattern that pairs nicely with the modern typography.