Nothing Confidential

Nothing Confidential, a powerhouse brand aimed towards females, aims to deconstructs the shame and stigma that hold anyone back from embodying their true selves—sexually, emotionally, spiritually, mentally and physically. The logo had to portray intrigue as well as comfortability. The peach, known for its promiscuous shape, has a bite taken out of it which signifies fearlessly getting into the pit of any topic or issue and deconstructing it to its full capacity.

In the color scheme, deep emerald green and metallic rose gold adds a sense of elegance to the brand, while the warm, dusty pinks gives a soft, approachable attitude. With that in mind, the bold font choices offset the softness, signifying power and strength when used together.