Retire Rich

Retire Rich is a brand that focuses on the hardships of a specific set of people. This demographic can range from younger 40-somethings to baby boomers, which means the branding had to feel both relevant and modern but also traditional. To avoid anything hyper-polarizing while retaining richness and depth, we incorporate a scarlet red color which both indicates power and wealth. Supporting colors do the same and can be seamlessly paired together as needed.

Using art deco reminiscent shapes in the logotype adds character and personality which support the robust personality of the podcast host himself, Michael Gibson. This is the overall concept of the brand; supporting the ideology and ideals of Michael and the people who resonate with his message.